Skip to content

Pet Cafe

A pet cafe charges an entry fee (a "play time" with the animals) on top of a small F&B menu. Customers tend to come back often, and parents bring kids on weekends. The Rewardly setup leans on timed entry as a product, membership-based perks, and frequent-visit stamp cards.

Example business: Pawsome — a 30-seat cat cafe charging $18/hour entry with a small drinks-and-cake menu.

Setup recipe

1. Outlet & registers

  • Default Order Mode = Dine In.
  • Tables on — but the table is the seating area, not table-side service. Use one big "lobby" table with high seat count.
  • Outlet Register — one POS at the entry.

→ See Outlet Settings.

2. Entry as a product

The entry charge is a product with variants, not a service charge:

  • Product Entry — 1 hour ($18), variant Entry — 2 hours ($30).
  • Variant Kid — under 12 (free or discounted).
  • Customers earn loyalty on the entry just like food.

You can also offer an Unlimited Monthly Pass as a product, then issue a package on purchase — see Packages below.

3. Membership tiers (3 levels)

TierLevelTarget customerPerk
Visitor1First-time guest.Standard rates.
Regular25 visits in 90 days.10% off F&B.
Pawsome+3Monthly pass holder.Free entry, 20% off F&B.
  • Auto upgrade on; Show on Member App on (members like seeing their tier).

→ See Membership & Tiers.

4. Monthly pass via Packages

The unlimited monthly pass is a Package triggered on product purchase:

  • Package — Unlimited Month issued on purchase of Unlimited Monthly Pass product.
  • Pack contents:
    • Store credit — $0 (the entry value comes from the pass itself).
    • VoucherFree Coffee voucher × 4 (one per week).
    • Membership upgrade to Pawsome+ for 30 days.

→ See Packages.

5. Loyalty ratio

  • 1 point per $1, on both entry and F&B.
  • Birth-month — 2× multiplier (for both human birthday and pet birthday — let staff override at the counter).

→ See Loyalty Points.

6. Stamp card

A visit-count stamp card works perfectly here:

  • Stamp card — "10 visits, free entry."
  • Rule type — Product (entry product).
  • RewardFree 1-Hour Entry voucher.
  • Repeat — yes.

→ See Stamp Cards.

7. Vouchers

ProgramTypeEvent
Welcome — Free DrinkFree itemFirst-time shopper
Birthday — Free 1-Hour EntryFree itemBirthday
Friend referral — 2 free entriesFree itemRefer a friend

→ See Vouchers.

8. Menu structure

  • Categories — Entry · Coffee · Tea · Cakes · Pet Treats.
  • Pet Treats — give it its own category. Customers love buying a treat to give the resident pet.
  • Modifiers — coffee customization, cake decoration option.

→ See Menus.

9. Channels

  • POS — primary.
  • Online Ordering — useful for booking ahead the entry slot, if you offer it; otherwise off.
  • Kiosk — usually skip; staff are already at the entry.

10. Payment

  • Card terminal + PayNow — pet parents pay digital.
  • Post-pay Credit — turn on if you have regulars who run a tab.

→ See Card & Terminal Payments, Post-Pay Credit.

KPIs to watch

  • Repeat-visit rate — visits per member per 30 days.
  • Pass holders — number of active Pawsome+ members.
  • F&B per visit — F&B revenue ÷ entry count (target: increase over time).